INDIGO RESEARCH | branding + website design

Hannah Knight is a professional researcher in Florida who helps small businesses, executives and start ups to get the research they need for their business. When she contacted me for a brand and website design, she knew she wanted something smart and savvy, but also that included a hint of her personality. With a target market of business executives that are mostly male, but also includes some females, she wanted to ensure we created a brand that wasn't too feminine. Hannah wanted to make sure we gave it a little hint of magic too, so we struck a nice balance with this professional brand design.

 
New Brand Design: Indigo Research - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, modern, high end logo | www.dapperfoxdesign.com
 
 
 

FINAL LOGO + BRAND BOARD

Logo and Branding Board for Indigo Research - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, corporate, clean, minimalist, blue, business card | www.dapperfoxdesign.com
 
 

SQUARESPACE WEBSITE DESIGN

Hannah's website was created on the Squarespace platform and features a clean, minimalist, no-nonsense approach. We made sure to keep the information straight forward, and give clear calls to action on the home page and throughout the site. Making it easy to get in touch with Hannah was number one priority, as many of her clients aren't as savvy with technology. So we wanted to make sure the site design was super clear and easy to understand as well. I love the way this professional, business-oriented brand and website turned out- sharp with a bit of personality too. Make sure you check out Hannah's new site here!

Squarespace Website Design - Indigo Research Florida Squarespace Website Design and Branding by Dapper Fox Design
 

 
Squarespace Website Design - Business Research for Entrepreneurs and Business Executive - Minimalist squarespace Website Design and Branding by Dapper Fox Design
 

 
Business Research Brand and Website Design - Minimalist, Modern, Squarespace Designer for Florida
 

HANNAH'S FEEDBACK ON THE PROJECT

Hannah Indigo Research

"As a meticulous researcher, I wanted to make sure I found the best possible option for creating my brand and website design. When I came across Ali’s portfolio, I knew I didn’t need to look any further. Her talent is undeniable! Ali is professional, yet friendly and I felt comfortable working with her through the whole process.

With all of the positive feedback I have received from my website and logo, I feel very confident about presenting my services to people because I am truly proud of my brand image. My investment in a Branding + Website Design package has already paid for itself because it has attracted new clients. Ali did everything to make sure she understood what my vision was for my brand. Even the process she uses to get a sense of my goals was unique and creative. This process helped solidify what I wanted to accomplish in my brand by having me feel out a questionnaire. I had an idea of what I wanted, but she took my choppy ideas and brought my vision to life. The results were a professional, yet beautiful brand and image, exactly what I wanted.

Throughout this process, I have been extremely impressed with Ali’s attention to detail. She truly cares about delivering a top notch product and made sure I was satisfied and happy with my completed project. I will definitely hire her in the future for all of my design needs. Thank you Ali!"


White Pumpkin Halloween + Autumn / October FREE Photo Pack

Fall is here, and to celebrate the cooler season, I've prepared a beautiful autumn-inspired photo pack. This week is featuring a classic symbol of fall- the pumpkin! Keep your Halloween + Autumn designs cool and classy with the muted hues and sharp tones found in this free photo pack. These free stock photos can be used commercially or personally (with credit/link to Dapper Fox) on your social media, holiday advertisements and more!

 
Free Autumn and Halloween White Pumpkin Photos by Dapper fox
 


All of the content here on Freebie Friday is 100% free for personal and commercial use as long as you provide proper attribution/credit (link back to the Dapper Fox website).
 

You may use them however you like, but please no redistributing. If you want others to know about these assets, please share a link to this post so that the images can be downloaded directly from Dapper Fox.
 

PREVIEW THE FREEBIES:

 
 

I'd love to see your creativity at work! Feel free to share a link to where you've used these assets in a comment below.

What to request a photo pack for next month?

Leave a comment below with the photos you'd like to see.


CAROLINA MOSER | branding + website design

Carolina Moser is the brains behind CarolinaMoser.com, Living by Design. She's a certified health and wellness coach, and is on a mission to bring healthy eating and exercise to her clients. When I met Carolina, she was completing her coaching certifications, and knew she wanted to dive head first into the world of health and nutrition coaching. To help establish her online presence, we created an entire brand and website that turned out fresh, vibrant and full of personality. This hand-lettered logo is one of my favorites of 2017, and I'm so excited to share the complete project... take a peek!

 
New Brand Design: Carolina Moser - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, black and white, hand lettered, hand lettered, handwritten, calligraphy | www.dapperfoxdesign.com
 
 

MOOD BOARD

We started off the brand design with the mood board and color palette that is full of fresh, inspiring imagery. Carolina loves the ocean, and the connection of water, so we made sure to include deep turquoise hues inspired by nature. We also chose to go with a watercolor texture to bring more of the water element to the brand. Carolina's brand is mainly targeted to women, so we chose bright, attractive colors that work well together to add a touch of femininity while maintaining a vibrant energy. 

Mood Board: Carolina Moser - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, pink, feminine, hand lettered, hand lettered, handwritten, calligraphy | www.dapperfoxdesign.com

Photo Credits:  house | stairs | mango | room | greens illustration | turnips | dreamsocean

 

LOGO DESIGN + BRANDING BOARD

With Carolina's brand, we wanted to have the emphasis be on the words, rather than heavy imagery. Hand-lettering worked perfectly for this design, since it added a personal touch along with a pop of energy to the brand. I designed these 3 logos for the initial presentation, and after a round of revisions to the original designs, we were able to create a final design that was spot-on. Working with hand-lettered logos is a blast, and I loved creating these distinctive fonts and lettering designs for this portion of the process. Take a look below!

 

ORIGINAL 3 LOGO CONCEPTS

New Brand Design: Carolina Moser - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, black and white, hand lettered, hand lettered, handwritten, calligraphy | www.dapperfoxdesign.com
 

 

FINAL LOGO + BRAND BOARD

Logo and Branding Board for Carolina Moser - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, pink and feminine, hand lettered, hand lettered, handwritten, calligraphy | www.dapperfoxdesign.com
 
 

BRAND COLLATERAL + MARKETING MATERIALS

Carolina Moser Business Card Design - Brochure Design - Social Media Graphics - Marketing Materials for Brand
 

SQUARESPACE WEBSITE DESIGN

As with many other business owners, Carolina is a busy woman! We wanted to make sure that we created a website for her that was super easy to manage and headache-free. We chose to go with Squarespace for the website platform to allow for easy blogging and updates. I love the way we customized this site with CSS and beautiful photography. With Carolina's site, I really wanted to utilize a beautiful header that encompassed the main focal points behind her methods: nutrition and exercise. I realized I had all the props I needed already, so I ended up styling and taking the photos included throughout her site! It was a blast to do something a little out of the norm, and I love the way the photos turned out. Make sure to visit the live site!

Squarespace Website Design - Carolina Moser Utah Squarespace Website Design and Branding by Dapper Fox Design
 

 
Squarespace Website Design - Nutritionist, Health Coach and Fitness Website Utah Squarespace Website Design and Branding by Dapper Fox Design
 

 
Website Design for Nutritionist, Health Coach and Fitness Website Utah Squarespace Website Design and Branding by Dapper Fox Design