MEMOIR MIDWIFE | branding + website design

Stacy Dymalski is the Memoir Midwife- a hilarious comedian and writer in Park City, Utah. She had been running a blog and website for a while on before she sought out my help. Stacy needed to transfer her site from over to something that was a little easier to manage and wanted a brand/design refresh at the same time. I was so excited to work on this project with Stacy, since her style is completely unique and playful. Being a comedian, she wanted her site to be fun, bright and quirky. 

Memoir Midwife Author in Park City Utah Website Design


Stacy's personality is so quirky, bright and fun that we needed a solid brand to reflect this. Since Stacy's target market is mainly women, I designed female cartoon characters to add flair to her site. While I designed the characters, Stacy added her own flair by writing captions for each of the ladies. This helps to educate her potential customers while also infusing her personality into even the smallest details of her site. 



Check out the slideshow below of Stacy's new site. The screenshots don't always do it justice, so make sure to check out the Squarespace site over at!



"I originally created my website myself with a tired, old, free Wordpress theme, and I always disliked it. I simply slapped it up because I needed to get something quickly. So my goal in this rebrand was to have someone who knew what they were doing help me create a new website from the ground up and do it correctly from the beginning. I specifically wanted to incorporate my own style into my website without having to retrofit who I am into a one-size-fits-all theme. I wanted my website to be original and look like no other, with some custom elements that will go on to be instantly recognizable as part of my brand the moment they appear on the web. Ali understood that and gave me exactly what I wanted. I absolutely love my new website and I couldn’t be happier.

When my audience visits my website I want them to feel like it would be fun to work with me. I want a whimsical, yet productive, vibe that feels non-threatening and supportive; kind of quirky and arty, but professional at the same time. 

I was pleasantly surprised at how easy it was to work with Ali; I didn’t think it would be difficult, but I didn’t know it would be that easy. She’s flexible to changes, responsive to emails, and made sure we stayed on task and on schedule, which I appreciate. I also love her creativity and willingness to offer new ideas without being asked. She’s very proactive.

My favorite part of the design process was feeling like I was part of a creative team. I really feel like the creation of my website was a collaborative process. I know I was being heard when I expressed my ideas, which made the overall process very streamlined. I highly recommend Ali and Dapper Fox Design to anyone who wants a creative, original website and brand. You’ll get exactly what you want without sacrificing professionalism and quality. I would work with Ali and again in a heartbeat!"

-Stacy Dymalski