Social media is constantly changing, and it can be hard to keep up with those changes across all platforms. One trend I've seen emerging is the importance of visual content. Look at Pinterest and Instagram- two widely popular platforms based on high quality visual content.
Whether you're just getting started with social media, or you've been around for a while and just want to get more exposure, you're going to want to spend a little time creating quality visual content. Visual content includes anything from banners and profile images to infographics, photos and more. Now, more than ever, your visual images are a crucial part of your online marketing. With over 300 million photos shared on Instagram every day, we can't ignore this important aspect of marketing.
So how can you increase your exposure with social media images?
There are a few tips and tricks to creating the images that get noticed across the various platforms.
HOW TO GET YOUR IMAGES NOTICED ON SOCIAL MEDIA
Tricks and tips for creating killer social media images
- Use Instagram to edit photos and make them more visually attractive.
- Create images that have a higher resolution at a minimum of 640 x 640 pixels.
I absolutely LOVE the photo editing capabilities of Instagram. If you don't have this app, get it now! It's free, and allows users to upload their photos, crop to a square format, and has a variety of filters, color corrections, and other photo editing tools. Aside from the editing features, Instagram can be an integral part of your marketing plan. That's a post for another day, but if you're not currently using Instagram, start!
- Use bright, colorful images without too much texture.
- Photos with mostly warm tones (think reds, oranges and yellows) have higher repin rates than those with cool tones (think greens, blues and purples).
- Making your Pinterest image loooonger can get it noticed. The longer it is, the more likely someone will notice it in their feed!
Pinterest is the master of visual content right now. This social media platform isn't just for women- so if you're not on Pinterest already, you might want to think about joining. Pinterest displays visual content in a beautiful, clean spread on a user's homepage. Pins are shown at 238 pixels wide, but can have an unlimited height.
- Include a profile photo! Profiles that include a photo are viewed 11 times more than those that don't. That's 1100% more people you can reach!
- Include a photo when sharing content on LinkedIn.
When you think of LinkedIn, it might only be when you're looking for a job. LinkedIn is much more than that, and is a great social network and powerful way to connect with others. While it may not be the most visual of the social media platforms, you'll still be able to use great visual content to get noticed.
- Use high-quality images with bright backgrounds to attract positive attention.
- Opt for a slightly longer image to grab your followers' eyes.
Google+ is similar to Pinterest when looking at which types of images attract more attention. Going for the longer image format helps increase engagement with your followers. They are presented very similar to Pinterest's images on Google+ users' feeds.
- Be aware of Twitter's 2:1 ratio. Images show in the feed are twice as wide as they are tall.
Twitter allows you to tweet images that are any size, but their in-stream preview is consistently 440 x 220 pixels. This is a 2:1 ratio, so it is best to keep this in mind when creating content exclusively for Twitter. Using a higher resolution image at 880 x 440 pixels will really show up cleanly without being cut off.
SOCIAL MEDIA IMAGE SIZES CHEAT SHEET
We've all seen profile banners or images that have been stretched and pulled to fit the required dimensions. They don't look pretty! Pinching and stretching images is just unflattering at best, and simply unprofessional. Keeping track of optimal photo dimensions when you're creating work for social media is a great way to allow your work to look its best.
Because image sizes are so different across platforms, you'll want to use this simple guide to social media sizing so you can get those dimensions right!
Now that you're all caught up on the latest social media image sizing, what will you create?