Shannon contacted me in need of a logo and branding design for her new company, Shannon Bahrke LLC. You might know her as the pink-haired Olympic skier who was the first US women’s freestyle skier to win multiple Olympic medals. Shannon is a spunky and fun entrepreneur who wanted a brand to reflect her outgoing personality. Her newest venture is a company named after herself that provides special one-on-one experiences with clients. Clients get to spend an entire day with Shannon learning how to ski from a true professional.
Shannon needed a brand that would encompass all aspects of her brand. These include advice on mothering, skiing, running your own business and more. To reflect her upbeat attitude, I wanted to keep some pink in her logo. Since her hair has been her trademark for years, this was a perfect fit. We have a new website design in the works, so check back soon!