THE CUSTOM STUDIO | branding + website design

The Custom Studio is an online shop run by Serena Kotalik. Serena wanted a fresh new Wordpress website to replace her Shopify site that just wasn't keeping up anymore. Appealing to a younger demographic, Serena wanted a new logo and website that would reflect her trendy, fun and hip designs. I love working with smart women entrepreneurs, and Serena is no exception. From start to finish, this project was so fun to work on with the bright and happy colors, fonts and graphics carried throughout the brand!

The Custom Studio Hand Lettered Logo Design and Brand by Dapper Fox Design - Bright, Modern, Feminine, Lime Green, Navy, Coral Pink Color Palette
 

MOOD BOARD

The mood board for The Custom Studio helped us to define a color palette and also set the tone for the rest of the branding. Because Serena wanted something fresh and modern that would appeal to younger women, we went with this juicy color palette. I love the lime green, bright blues and saturated coral pink. The navy blue also brings a nice balance, and the softer light green and mid-toned gray blue help to add sophistication to the palette. I used this mood board to demonstrate some of my ideas for the concepts which we utilized throughout The Custom Studio's branding- from triangular shapes, to modern clean lines, I love the way everything came together.

The Custom Studio Mood Board by Dapper Fox Design - Bright, Modern, Feminine, Lime Green, Navy, Coral Pink Color Palette

Photo Credits: Room | Stairs | Dress | Painting | Blueberries | Pops | Salt Fields

 

LOGO DESIGN + BRANDING BOARD

The Custom Studio Brand and Logo Board by Dapper Fox Design - Bright, Modern, Feminine, Lime Green, Navy, Coral Pink Color Palette with Hand Lettered Script Brush Font
 

WORDPRESS WEBSITE DESIGN

We created The Custom Studio website on the Wordpress platform because Serena wanted her site to live up to its name... custom! We built a completely custom site to reflect her unique brand and style. On the home page, we utilized a sliding banner that can be used to showcase new products. We also used blocks on the home page to help organize featured products and bring attention to seasonal items as well. We used Woo Commerce to complete the shop functionality and custom swatches for every item. Visit TheCustomStudio.com or see below!

The Custom Studio Brand and Website Design by Dapper Fox Design - Bright, Modern, Feminine, Lime Green, Navy, Coral Pink Color Palette with Hand Lettered Script Brush Font and e-commerce shop
 
The Custom Studio Brand and Website Design by Dapper Fox Design - Bright, Modern, Feminine, Lime Green, Navy, Coral Pink Color Palette with Hand Lettered Script Brush Font and e-commerce shop Product Page
 
The Custom Studio Brand and Website Design by Dapper Fox Design - Bright, Modern, Feminine, Lime Green, Navy, Coral Pink Color Palette with Hand Lettered Script Brush Font and e-commerce shop About Page
 
The Custom Studio Brand and Website Design by Dapper Fox Design - Bright, Modern, Feminine, Lime Green, Navy, Coral Pink Color Palette with Hand Lettered Script Brush Font and e-commerce shop Shop Women Page
 

SERENA'S FEEDBACK ON THE PROJECT

Screen Shot 2016-05-03 at 3.39.33 PM.png

"Working with Allison couldn’t have gone any better. From start to finish she listened to everything I had to say and would do everything she could to make my vision come to life. I wanted a fresh and modern look for my branding, and she without a doubt nailed it. My store is all about options, and Allison was able to incorporate that into my website and made it super easy for my customers to understand! Out of the entire process, I think the logo design was my favorite! The looks of it just completely transformed my branding! From here on out, if I need anything design-wise or another website I will for sure go to Allison and Dapper Fox!"

- Serena Kotalik