Bill White Restaurant Group is located in Park City, Utah, and is known for offering some of the most unique places to dine in town. Bill White owns 9 restaurants under one parent company. The restaurant portfolio includes everything from a motor-city inspired Mexican restaurant, to fine Italian dining on Main Street, and even a bakery here in town. I had the opportunity of designing the logos for this brand, as well as the website design.
LOGO DESIGN + BRANDING BOARD
Since each of the restaurants under the parent company are so diversified, we had to make sure there was a single logo that unified them. We chose to go with a modern, simple approach logo so that it wouldn't clash with the corresponding brands. Using a muted color scheme with plenty of neutrals, we brought in the classic purple color that BWRG has been known for the last ten to fifteen years. With a little bit of refreshing of the colors, and a new, clean logo design, this brand was ready to go!
The Bill White Restaurant Group was designed on the Squarespace platform, and utilizes a grid format to display the 9 locations. I love the way this site stays modern and clean, while bringing in an artistic touch with photos and banner graphics at the head of each page. Being a highly-diversified restaurant group, this website needed a lot of different pages. Since you typically never want to go above 6-7 items in your main navigation, we created a drop down in the menu to accommodate all of the extra pages, like gift cards and employee logins.