THE YOGA BEAUTY | branding + website design

The Yoga Beauty is a brand new business here in Park City, Utah. Christa Jutras is the owner and master esthetician behind the brand. I absolutely love what she is offering, and think it fills a much-needed niche here in the health conscious community. Offering unique facials, Reiki, private yoga, and wellness consultations, Christa is on a mission to change the concept of self care. She wanted a brand that reflected her personality to a T, and I think we achieved a great balance of a modern and inviting brand with a calming presence. 

The Yoga Beauty Branding Logo and Website Design by Dapper Fox  |  Calm, Serene, Yoga, Spa, Mandala, Nature, Pastel, Purple, Grey Branding
 

MOOD BOARD

Before we got started on the logo or website, we began with the mood board design. Christa wanted a brand that would feel warm and inviting, yet reflective of her calm personality. She absolutely loves neutrals, especially grays, with a pop of color. We used her favorite signature color, yellow to add a splash of personality and fun to her palette. Since Christa teaches private and group yoga, she wanted a bit of that feature brought into her brand. We accomplished this with adding in a mandala pattern and other elements around her site.

The Yoga Beauty Branding and Website Design by Dapper Fox  |  Calm, Serene, Yoga, Spa, Mandala, Nature, Pastel, Purple, Grey Branding

Photo Credits: Beads | Yoga | Rock | Mango | Bathroom

 

LOGO DESIGN + BRANDING BOARD

Christa came to me with an existing logo that needed some refreshing. We updated the logo and created a brand new color palette. This logo has special meaning to Christa because it uses the Enso sign in it, which actually something in Zen Buddhism that symbolizes enlightenment, strength and elegance. This was the perfect touch to the logo because it made it meaningful to Christa, but also adds and esthetically pleasing touch. We even created some custom graphics for her website that are shown in the branding board below. 

The Yoga Beauty Branding and Website Design by Dapper Fox  |  Calm, Serene, Yoga, Spa, Mandala, Nature, Pastel, Purple, Grey Branding
 

SQUARESPACE WEBSITE DESIGN

The Yoga Beauty website was created on the Squarespace platform. This was a great choice for Christa because she needed something that was next to effortless to maintain and update. Squarespace gives her the flexibility to make changes and add content later down the road without having the headache of learning a crazy platform. We kept the neutral grey color palette throughout the site and added custom-created buttons and mandalas throughout the site. Take a peek below, and don't forget to check out The Yoga Beauty online. 

Home Page Design - The Yoga Beauty Squarespace Website Design and Branding by Dapper Fox Design
 
The Yoga Beauty Squarespace Website Design and Branding by Dapper Fox Design
 
The Yoga Beauty Squarespace Website Design and Branding by Dapper Fox Design
 
The Yoga Beauty Squarespace Website Design and Branding by Dapper Fox Design
 

CHRISTA'S FEEDBACK ON THE PROJECT

"Ali's passion for website design shines in her work! It was important for me to find someone with a similar passion in wellness, beauty and nutrition to really convey the meaning behind The Yoga Beauty. She listened to my vision and helped me create a website that could help people find a holistic approach to living their most connected and beautiful life.  

She took extra care in helping me make the website a part of my personality and passion. Thank you Ali for your authentic and genuine work, it is an inspiration when I meet others that shine with true inner beauty."

- Christa Jutras, The Yoga Beauty, Owner + Master Esthetician