TOWNIE LIFE | branding + website design

Townie Life is the brain child of Colleen Kochannek, writer and founder of Townie Life, an online magazine celebrating everything great in South Shore, Florida. Colleen came to me with her idea and needed everything from a logo and collateral items to a complete website. This website is unique in that it's actually an online magazine rather than a blog. With a history in publishing, Colleen knew just what she wanted her site's experience to feel like, so we put our heads together and came up with a visual esthetic and branding for Townie Life. Check it out here...

 
Townie Life Magazine and Lifestyle Blog of South Shore Florida - Logo, Blog and Website Design by Dapper Fox in Park City, Utah
 
 

MOOD BOARD

We started the project off with a mood board and color palette for Townie Life. Colleen wanted the vibe to be positive, upbeat and fun, with the colors reflecting the bright and vibrant local culture in South Shore, Florida. We chose an ultra-bright color palette with ultra-saturated hues. I love the way these colors come together to create a palette and mood that practically shouts happiness!

While we chose colors that were location specific (Florida), we wanted to make sure that Colleen's actual logo was flexible and able to be applied to other locations if Townie Life grows. So we planned to create a bright and fun palette specifically for South Shore to start with, and then any future sister cities could have a color palette of their own.

Townie Life Mood Board by Dapper Fox Design - Modern Website, Logo, Brand, Tropical, Bright, Fun, Beach, Green, Orange, Turquoise, Green Branding Colors

Photo Credits: coconut | chalk | fabric | popsicle | stairsbananas | bedroom | logo

 

LOGO DESIGN + BRANDING BOARD

Designing the logo for Townie Life was a fun challenge because Colleen had specific goals in mind for how her logo and company would grow. Looking to potentially expand to different cities, Colleen wanted something that wasn't too specific to any particular city. She wanted a logo that would grow with her business and possibly the idea of franchising to other cities. We wanted to go with a very modern, clean logo design that would be able to adapt to the different markets. I love the way this logo has movement and life to it, with flexibility in the colors of the dots being able to translate to other city's color schemes. One of my favorite parts of the branding for Townie Life was the custom icons we created for each topic/category.

Logo Design and Branding Board for Townie Life Magazine and Lifestyle Blog of South Shore Florida - Logo, Blog and Website Design by Dapper Fox in Park City, Utah. Bright - Colorful - Modern - Tropical - Turquoise - Orange
 

PRINT + WEB COLLATERAL

Business Cards, Flyer, Postcard and Blog Post Template - Logo Design and Branding Board for Townie Life Magazine and Lifestyle Blog of South Shore Florida - Logo, Blog and Website Design by Dapper Fox in Park City, Utah. Bright - Colorful - Modern - Tropical - Turquoise - Orange
Media Kit, Social Media Graphics, Business Cards, Flyer, Postcard and Blog Post Template - Logo Design and Branding Board for Townie Life Magazine and Lifestyle Blog of South Shore Florida - Logo, Blog and Website Design by Dapper Fox in Park City, Utah. Bright - Colorful - Modern - Tropical - Turquoise - Orange
 

WORDPRESS WEBSITE DESIGN

The Townie Life Magazine website was created using the Wordpress platform. While we used the blog feature built into Wordpress, this site is set up to be more of a digital magazine. The 6 square icons at the top click into the corresponding category page where the reader will find all of the latest blog posts/ articles laid out. Right now, then site is brand new with a few placeholders while Colleen continues to write articles. I'm so excited to check back in on the site in a couple of months to see where she's taken it!

TOWNIE LIFE | branding + website design — Dapper Fox Design - Branding + Website Design. Modern, Colorful, Digital Online Magazine, Tropical Website Layout
 
TOWNIE LIFE | branding + website design — Dapper Fox Design - Branding + Website Design. Modern, Colorful, Digital Online Magazine, Tropical Website Layout
 
TOWNIE LIFE | branding + website design — Dapper Fox Design - Branding + Website Design. Modern, Colorful, Digital Online Magazine, Tropical Website Layout

COLLEEN'S FEEDBACK ON THE PROJECT

"When I embarked on my project I had no clear vision. I also had no previous experience with branding, logo design or website design (much less what it took to manage a website). I was starting an online magazine from scratch. 

I am a researcher by career and took my time looking for a website designer. What struck me instantly about Ali’s work was its uniqueness. I loved every one of the websites in her portfolio, but each was distinctly different. It was clear Ali’s designs were created specifically for each particular business, and no other.  I appreciated the fact that she would also start from scratch to create my website.

How Ali took notes from our conversations, the branding worksheet and questionnaires I completed, and brought them to life I’ll never know, but there’s a reason she is the designer. I remember getting my mood board and logo drafts. I really couldn’t believe it. I had no clear idea what my vision was, but she did. Ali captured exactly how I wanted my Website to look and feel – friendly, colorful and polished.

Ali is a true professional, too. I appreciated her mapping out our full work-flow process and timeline, and her on-time delivery of collateral every step of the way. Even when I fell behind, Ali managed to keep on track.

Looking back at the beginning of this process to where I am now I think the process could have easily been overwhelming, but it was not. Thanks to Ali, who is organized, professional and really talented, the project moved along without even as much of a hiccup. In fact, it was fun and I feel like my new business and website is positioned for success.  Thanks, Ali!"

- Colleen Kochannek