Carolina Moser is the brains behind CarolinaMoser.com, Living by Design. She's a certified health and wellness coach, and is on a mission to bring healthy eating and exercise to her clients. When I met Carolina, she was completing her coaching certifications, and knew she wanted to dive head first into the world of health and nutrition coaching. To help establish her online presence, we created an entire brand and website that turned out fresh, vibrant and full of personality. This hand-lettered logo is one of my favorites of 2017, and I'm so excited to share the complete project... take a peek!
We started off the brand design with the mood board and color palette that is full of fresh, inspiring imagery. Carolina loves the ocean, and the connection of water, so we made sure to include deep turquoise hues inspired by nature. We also chose to go with a watercolor texture to bring more of the water element to the brand. Carolina's brand is mainly targeted to women, so we chose bright, attractive colors that work well together to add a touch of femininity while maintaining a vibrant energy.
LOGO DESIGN + BRANDING BOARD
With Carolina's brand, we wanted to have the emphasis be on the words, rather than heavy imagery. Hand-lettering worked perfectly for this design, since it added a personal touch along with a pop of energy to the brand. I designed these 3 logos for the initial presentation, and after a round of revisions to the original designs, we were able to create a final design that was spot-on. Working with hand-lettered logos is a blast, and I loved creating these distinctive fonts and lettering designs for this portion of the process. Take a look below!
ORIGINAL 3 LOGO CONCEPTS
FINAL LOGO + BRAND BOARD
BRAND COLLATERAL + MARKETING MATERIALS
SQUARESPACE WEBSITE DESIGN
As with many other business owners, Carolina is a busy woman! We wanted to make sure that we created a website for her that was super easy to manage and headache-free. We chose to go with Squarespace for the website platform to allow for easy blogging and updates. I love the way we customized this site with CSS and beautiful photography. With Carolina's site, I really wanted to utilize a beautiful header that encompassed the main focal points behind her methods: nutrition and exercise. I realized I had all the props I needed already, so I ended up styling and taking the photos included throughout her site! It was a blast to do something a little out of the norm, and I love the way the photos turned out. Make sure to visit the live site!