INDIGO RESEARCH | branding + website design

Hannah Knight is a professional researcher in Florida who helps small businesses, executives and start ups to get the research they need for their business. When she contacted me for a brand and website design, she knew she wanted something smart and savvy, but also that included a hint of her personality. With a target market of business executives that are mostly male, but also includes some females, she wanted to ensure we created a brand that wasn't too feminine. Hannah wanted to make sure we gave it a little hint of magic too, so we struck a nice balance with this professional brand design.

 
New Brand Design: Indigo Research - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, modern, high end logo | www.dapperfoxdesign.com
 
 
 

FINAL LOGO + BRAND BOARD

Logo and Branding Board for Indigo Research - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, corporate, clean, minimalist, blue, business card | www.dapperfoxdesign.com
 
 

SQUARESPACE WEBSITE DESIGN

Hannah's website was created on the Squarespace platform and features a clean, minimalist, no-nonsense approach. We made sure to keep the information straight forward, and give clear calls to action on the home page and throughout the site. Making it easy to get in touch with Hannah was number one priority, as many of her clients aren't as savvy with technology. So we wanted to make sure the site design was super clear and easy to understand as well. I love the way this professional, business-oriented brand and website turned out- sharp with a bit of personality too. Make sure you check out Hannah's new site here!

Squarespace Website Design - Indigo Research Florida Squarespace Website Design and Branding by Dapper Fox Design
 

 
Squarespace Website Design - Business Research for Entrepreneurs and Business Executive - Minimalist squarespace Website Design and Branding by Dapper Fox Design
 

 
Business Research Brand and Website Design - Minimalist, Modern, Squarespace Designer for Florida
 

HANNAH'S FEEDBACK ON THE PROJECT

Hannah Indigo Research

"As a meticulous researcher, I wanted to make sure I found the best possible option for creating my brand and website design. When I came across Ali’s portfolio, I knew I didn’t need to look any further. Her talent is undeniable! Ali is professional, yet friendly and I felt comfortable working with her through the whole process.

With all of the positive feedback I have received from my website and logo, I feel very confident about presenting my services to people because I am truly proud of my brand image. My investment in a Branding + Website Design package has already paid for itself because it has attracted new clients. Ali did everything to make sure she understood what my vision was for my brand. Even the process she uses to get a sense of my goals was unique and creative. This process helped solidify what I wanted to accomplish in my brand by having me feel out a questionnaire. I had an idea of what I wanted, but she took my choppy ideas and brought my vision to life. The results were a professional, yet beautiful brand and image, exactly what I wanted.

Throughout this process, I have been extremely impressed with Ali’s attention to detail. She truly cares about delivering a top notch product and made sure I was satisfied and happy with my completed project. I will definitely hire her in the future for all of my design needs. Thank you Ali!"


CAROLINA MOSER | branding + website design

Carolina Moser is the brains behind CarolinaMoser.com, Living by Design. She's a certified health and wellness coach, and is on a mission to bring healthy eating and exercise to her clients. When I met Carolina, she was completing her coaching certifications, and knew she wanted to dive head first into the world of health and nutrition coaching. To help establish her online presence, we created an entire brand and website that turned out fresh, vibrant and full of personality. This hand-lettered logo is one of my favorites of 2017, and I'm so excited to share the complete project... take a peek!

 
New Brand Design: Carolina Moser - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, black and white, hand lettered, hand lettered, handwritten, calligraphy | www.dapperfoxdesign.com
 
 

MOOD BOARD

We started off the brand design with the mood board and color palette that is full of fresh, inspiring imagery. Carolina loves the ocean, and the connection of water, so we made sure to include deep turquoise hues inspired by nature. We also chose to go with a watercolor texture to bring more of the water element to the brand. Carolina's brand is mainly targeted to women, so we chose bright, attractive colors that work well together to add a touch of femininity while maintaining a vibrant energy. 

Mood Board: Carolina Moser - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, pink, feminine, hand lettered, hand lettered, handwritten, calligraphy | www.dapperfoxdesign.com

Photo Credits:  house | stairs | mango | room | greens illustration | turnips | dreamsocean

 

LOGO DESIGN + BRANDING BOARD

With Carolina's brand, we wanted to have the emphasis be on the words, rather than heavy imagery. Hand-lettering worked perfectly for this design, since it added a personal touch along with a pop of energy to the brand. I designed these 3 logos for the initial presentation, and after a round of revisions to the original designs, we were able to create a final design that was spot-on. Working with hand-lettered logos is a blast, and I loved creating these distinctive fonts and lettering designs for this portion of the process. Take a look below!

 

ORIGINAL 3 LOGO CONCEPTS

New Brand Design: Carolina Moser - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, black and white, hand lettered, hand lettered, handwritten, calligraphy | www.dapperfoxdesign.com
 

 

FINAL LOGO + BRAND BOARD

Logo and Branding Board for Carolina Moser - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, pink and feminine, hand lettered, hand lettered, handwritten, calligraphy | www.dapperfoxdesign.com
 
 

BRAND COLLATERAL + MARKETING MATERIALS

Carolina Moser Business Card Design - Brochure Design - Social Media Graphics - Marketing Materials for Brand
 

SQUARESPACE WEBSITE DESIGN

As with many other business owners, Carolina is a busy woman! We wanted to make sure that we created a website for her that was super easy to manage and headache-free. We chose to go with Squarespace for the website platform to allow for easy blogging and updates. I love the way we customized this site with CSS and beautiful photography. With Carolina's site, I really wanted to utilize a beautiful header that encompassed the main focal points behind her methods: nutrition and exercise. I realized I had all the props I needed already, so I ended up styling and taking the photos included throughout her site! It was a blast to do something a little out of the norm, and I love the way the photos turned out. Make sure to visit the live site!

Squarespace Website Design - Carolina Moser Utah Squarespace Website Design and Branding by Dapper Fox Design
 

 
Squarespace Website Design - Nutritionist, Health Coach and Fitness Website Utah Squarespace Website Design and Branding by Dapper Fox Design
 

 
Website Design for Nutritionist, Health Coach and Fitness Website Utah Squarespace Website Design and Branding by Dapper Fox Design
 

SOURCE WELLNESS | branding + website design

Source Wellness is an acupuncture, dry needling and AAT center in Orangeburg, New York. Jodie Tasselo is the owner and master acupuncturist behind the brand. The approach with this brand is totally new, bringing together a modern twist on an age-old practice. As explained on the website, Source Wellness in New York takes a modern approach to an ancient medicine, providing patients with the most effective means of reaching their health potential. I was so excited to have the opportunity to work with a brand that is bringing health and wellness to the community. Make sure to check out the complete logo / brand and website design below!

 
Source Wellness New York Branding Logo and Website Design by Dapper Fox  |  Calm, Serene, Acupuncture, Spa, Bronze, Nature, Teal, Aqua, Blue, Turquoise, Modern, DNA, Branding
 
 

MOOD BOARD

To start off the project, we began with the mood board design. This important part of the branding process allowed us to nail down an aesthetic and color palette before we moved on to the logo design. Jodie wanted a neutral palette that featured hues that bring about a Native American vibe, while still remaining modern. We landed on a set of beautiful browns, tan, and a muted turquoise hue to complete the look. We also wanted to make sure that the logo wasn't too mystical or "woo-woo", but rather that it was smart, scientific and modern to elicit trust while still having that pop of personality and alluding to a native vibe.

Source Wellness Orangeburg NY Branding and Website Design by Dapper Fox - Native American, Bronze, Turquoise, Modern, DNA Brand

Photo Credits: Barn | Bird | Room | Chevron | Moon | Bowl

 

LOGO DESIGN + BRANDING BOARD

When Jodie first contacted me, she was transitioning from a former acupuncture business and wanted to create something that was completely new and unique. Source Wellness marries the concept of a modern approach with the ancient healing art of acupuncture. Jodie wanted to make sure we incorporated something that felt inspired by science and DNA/biology, but also wanted it to have a subtle Native American vibe as well. We landed on this design, which includes a shield with native elements and arrows, but also features a strand of DNA in the center. It ended up being the perfect balance to bring these two opposites together!

 
Source Wellness Acupunture NY Brand, Logo and Website Design by Dapper Fox  |  Aqua, Calm, Serene, Acupuncture, Spa, Modern, Nature, Ocean, Blue, Turquoise, Green, Bronze Branding
 
 

BRAND COLLATERAL + MARKETING MATERIALS

Source Wellness Business Card Design - Brochure Design - Social Media Graphics - Marketing Materials for Brand
 

SQUARESPACE WEBSITE DESIGN

Source Wellness's website was created on the Squarespace platform. This was a great choice for Jodie because she needed something that is simple and easy to maintain. I love Squarespace because it is super easy for business owners who don't have the time to learn a new platform to still be able to go in and update the site, or add blog posts. Take a peek below, and don't forget to check out Source Wellness in Orangeburg, New York online. 

Home Page Design - Source Wellness Acupuncture New York Squarespace Website Design and Branding by Dapper Fox Design
 

 
Source Wellness Orangeburg New York Squarespace Website Design and Branding by Dapper Fox Design
 

 
Acupuncture New York Source Wellness Squarespace Website Design and Branding by Dapper Fox Design