GRIFFING DESIGNS | branding + website design

Laura Griffing Langfitt is a photographer who focuses on capturing beautiful nature photos in the Northwest United States. Having the opportunity working on this project with Laura for Griffing Designs was a ton of fun, and really made me long for some mountainous exploring! Laura is unique with her photo delivery because she not only sells her photos in print format, but also offers them on various household and clothing items. She wanted a brand that felt connected to nature, but also reflective of her photography passion. One thing was for sure, Laura had to have purple in her designs and branding. You might not normally think of purple right off the bat when you imagine 'nature' or 'earthy' colors, but I love the way things came together. We even added a topographical map texture to her brand since she loves to travel to photograph nature. Check it out for yourself!

Griffing Designs - Nature Photography - Earthy, Natural Branding and Website Design by Dapper Fox


Laura wanted a brand that was lighthearted and fun while still being artsy and classy. The colors here work really well together to give a beautiful palette that is natural but artistic as well. I pulled in images that elicit a feeling of exploring nature, but still retained the professional vibe Laura was looking for. Being a nature-lover myself, I have to say that this is one of my favorite mood boards this year!



Brand Board for Griffing Designs - Modern Logo Design, Earthy, Green, Blue, Purple Branding, Artistic Logo. Brand and Websites by Dapper Fox Design


Since Laura is a photographer, we wanted to showcase her photos as much as possible with her marketing materials. We decided to create business cards with 3 alternating photos that display different nature scenes. The back of the business card remained consistent for the three designs. I love how Laura included a promotional code for her shop, right on her business card. It's always best to have some sort of incentive for the recipient to keep your business card, and this is a perfect way to do it! Laura also is active on Facebook and Twitter, so we created banner graphics to work with both social media platforms.

Business Cards and Social Media for Griffing Designs - Modern Logo Design, Earthy, Green, Blue, Purple Branding, Artistic Logo. Brand and Websites by Dapper Fox Design


We created the Griffing Designs website on the Squarespace platform. I love this platform because it allows anyone to easily manage a website and online store. We customized her site to suit her brand and incorporated an online shop where customers can purchase tapestries, photo prints and more! These screenshots don't do the site justice, so make sure to visit her site over at



"When I started working with Dapper Fox Designs I hoped to come out with a nature themed brand that was completely unique. Ali went above and beyond to make this happen. I wanted my audience to feel a love and connection to nature when they see my brand. I have always loved spending time outdoors, and appreciated the natural earth. When people see my brand I wanted them to feel that love as well. Ali took my tagline “nature reflected through a lens” and made it come to life in my logo. She also incorporated a bit of purple (my favorite color) seamlessly. 

The amount of work that goes into creating a brand and website was unbelievable to me. There were so many steps that I would not have even thought of. Ali did a wonderful job walking me through these steps and not backing down even though the project turned out to be so much larger than expected. 

The best part of the design process was seeing my brand come to life. I had always had a vision of what I wanted it to look like but did not have the design abilities to make it happen. Seeing the brand unfold was a truly amazing experience. I had a fantastic experience and will definitely work with Ali again if given the chance!"      

- Laura Griffing Langfitt

HOLISTIC GODDESS | branding + website design

Heather Veitch is a holistic therapist located in Derbyshire, UK. Working with her on the Holistic Goddess project has been incredible! Heather wanted to build a company that would help empower and heal women, allowing them to connect with their inner goddess. Over the last 4 years, Heather has been allowing her ideas to form into the solid business she knew she wanted to create. When she was finally ready to turn her ideas into reality, she came to me for help with the visual design and branding. Working together from oceans apart, we utilized Skype and emails to stay connected and share our ideas. The elements included in the entire design have deep meaning- from the circular rocks, to the female figures. This allows the brand to be so much more meaningful to Heather, as well as her clients. Wrapping up this project is almost bittersweet- it has been such a blast learning about everything Heather is offering. Sometimes I feel like almost every project I work on is my favorite, but this one has been truly exceptional. See for yourself!

Holistic Goddess Brand and Logo Design by Dapper Fox Design - Ocean Logo, blue, modern logo design


Heather is deeply connected to the ocean, and wanted her brand to reflect the best qualities of the oceans. She wanted to make sure we incorporated some teals and blues, but also keep it soft and feminine. In her primary logo and sub mark, I used an ocean-inspired texture that I created from actual watercolors. I also created a digital watercolor texture for use in her branded print and web material items. I love the dichotomy of soft femininity and the bold strength with the Holistic Goddess brand.

Holistic Goddess Brand Board and Logo Design by Dapper Fox Design - Ocean Logo, blue, modern logo design


Holistic Goddess works with flower essences, and various healing elements given out to clients. For her business, Heather needed a variety of 'dosage cards', notecards, letterhead, business cards, social media banners, stickers and more. Below are are a few of the items we created to meet those needs. Heather's print and web design items stayed consistent across the board with a calming and un-cluttered design that helped evoke the essence of her brand.

Holistic Goddess branding business card, letterhead, collateral Design by Dapper Fox Design - Ocean Logo, blue, modern logo design


Heather worked with a professional photographer to take photos of her and different elements of her business. This was a such a smart move, since photos are so impactful on the professional image you present. We utilized the images across Heather's site, taking advantage of large banner graphics at the heading of each page. I designed the site and then worked with a developer to bring the pages to life in Wordpress. Below are some screenshots of the site, but make sure to check out the real deal at!


HAPPY WIFESTYLE | branding + website design

I have a huge passion for health and fitness, with an emphasis on the paleo lifestyle. So when I got to work with Shannon Taatjes, owner of Happy WifeStyle, I was ecstatic. Shannon is a wonderful motivational resource in the paleo sphere. She posts delicious, healthy recipes that look absolutely divine (+ taste even better!), and she hosts 30 day challenges for those looking to improve in different areas of their lives. I had such a fun time working with Shannon, and at the end of the project, she even mailed me a hand-sewn 'Dapper Fox' apron. How cute is that?!

Shannon wanted a classic brand that would reflect her style while still maintaining approachability. She loves neutrals, and wanted a calming color palette and style that would reflect this. Take a peek below to see how we accomplished this, and make sure to check out her awesome blog, too!

Happy WifeStyle Logo Design by Dapper Fox


Happy WifeStyle Modern Neutral Mood Board - Classy High End - Design by Dapper Fox

Photo Credits:  spices | cast iron | roanne logo | frenchie | ushio | ampersand



Shannon's style is high end and modern, but still friendly and relatable. We worked to create a logo that would incorporate both styles, and I think this one hit the nail on the head! The script/handwriting font was created just for Shannon's logo. We created 2 versions of Shannon's logo as well as a sub mark. The sub mark design is perfect for bloggers because it allows for all your images to be watermarked with a unique marker that leads people back to your blog (and helps prevent theft of your photos!).

Happy WifeStyle Brand and Logo Design by Dapper Fox - Branding and Website Design for Entrepreneurs. Modern Logo Design


Happy WifeStyle Modern Square Business Card Design by Dapper Fox




“This was my very first experience with branding and logo design so I honestly didn’t know what to expect. Since I first started Happy WifeStyle, I always had a strong feeling about the brand I wanted to portray, but it lived inside my head.  Ali definitely has a talent of getting that vision onto paper and into a website design. I couldn’t be more thrilled with the experience and result.

I think what surprised me most about this process is how patient and professional Allison is. She would educate me along the way to help me understand some of the 'rules' and guidelines of branding and fonts. I’m a firm believer in “promise a little and deliver a lot” and Ali went so far above and beyond that…I was so impressed.  She was the most helpful person I’ve had in my business yet.  She is a true giver.

My experience was wonderful and I would highly recommend Ali to anyone looking for logo design, branding, website design and business card design.  She did ALL of this for Happy WifeStyle and I have already gotten many compliments on my new look.  It’s so nice when you come out of a business partnership feeling like you’ve actually gained a friend.”

- Shannon Taatjes