DEVON DENNIS COACHING | branding + website design

I absolutely LOVE working with passionate business owners / entrepreneurs and Devon Dennis is no exception. She is a shining example of someone who truly cares for others and uses her work to help provoke growth and change. Devon is a transformational life coach offering hypnotherapy and spiritual methods to help her clients through major life transitions. When we first talked about what she was looking for in her new brand, Devon wanted something that would feel "exactly like her". Something that provided the warmth and inviting light that is inherent to her personality. While she didn't want it to feel too "woo-woo", she did want to make sure it had a spark and hint of magic to it. Devon's enthusiasm for what she does is contagious, and am so glad I was able to be a part of bringing the brand to life. 

 
Devon Dennis Handwritten Script Logo Design Red Gold Purple Magical Coaching Logo #handwritten #logo #handlettering #scriptfont #handwrittenlogo #logodesign #magicallogo #coachinglogo
 
 

MOOD BOARD

Devon's coaching practice focuses on working with females, aged 18 - 35, to help them take on adversity and change with open arms. Working with a palette of jewel tones, we wanted the brand to feel authentic and connected, while also having a hint of real magic. Adding in a bit of gold texture for warmth and glow, the palette and mood board provided us with the first visual as a foundation for the rest of the brand. My goal with this mood board was to relay a sense of curiosity and inspiration, while really pulling in the target audience with colors and visuals that help connect Devon's deeper meaning and concepts to design.

 
Magical Mood Board and Color Palette #red #purple #gold #orange #feathers #handwrittenlogo #jeweltones
 

Photo Credits: Universe | Gold | Feather | SparklerCactus

 

LOGO DESIGN + BRANDING BOARD

With the logo design for Devon Dennis, she wanted to make sure she had a symbol for use throughout the brand. So we created a primary logo that consists of a hand-drawn script font and a matching handwritten sans serif font. For the sub mark logo design, we wanted something that would symbolize a main concept behind Devon's brand- transformation and metamorphosis. Devon loved the idea of a butterfly, but wanted to ensure it didn't come across as juvenile. So we utilized geometric line work to create a butterfly that is unique and worked beautifully with the rest of the visuals. For the custom textures portion of the brand package, I created a series of watercolor painted textures that we used throughout. I love the little personal touches that we infused throughout the brand to make it feel truly special and magical. 

 
Brand Design for Devon Dennis Handwritten Script Logo Design Red Gold Purple Magical Coaching Logo #handwritten #logo #handlettering #scriptfont #handwrittenlogo #logodesign #magicallogo #coachinglogo
Brand Collateral Business Card Design, Flyer, Magical Aesthetic 
 
 

SQUARESPACE WEBSITE DESIGN

Devon's website was created on the Squarespace platform, although at first glance it may not look like it! The site utilizes tons of custom CSS to help create a design that is perfectly tailored to Devon's aesthetic. On the home page, I created a video of the watercolor texture drying to help give dimension and visual interest to the home page. We illustrated Devon's idea of "coloring outside of your own lines" by bringing in the gold element border and creating delicate squiggles around it. I love the way the watercolor texture reinforces this main idea of Devon's brand! Make sure to check out the live site at DevonDennis.com!

Squarespace Website Design Magical Brand for Coaching Watercolor Textures Handwritten Script Font #websitedesign #modernwebsite #magicalwebsitedesign
 

 
Squarespace Website Design Magical Brand for Devon Dennis Coaching Watercolor Textures Handwritten Script Font #websitedesign #modernwebsite #magicalwebsitedesign
 

 
Devon Dennis Squarespace Website and Logo Brand Design for Magical Coaching, Celebrations, and Group Coaching
 

DEVON'S FEEDBACK ON THE PROJECT

Devon Dennis Coach Profile

"If you're looking for a designer who is TRULY going to go above and beyond for your brand, then you've come to the right place! My project has exceeded my expectations in every way. Ali took the time to really get to know me and my business, and gained a deep understanding of my mission and values.

She had this incredible power to translate the words I shared with her into unique, eye-catching visuals that clearly communicate the heart and soul of my story. I was blown away by Ali's masterful creativity, careful attention to detail, accessibility, and professionalism. I cannot say enough good things about my experience! If you choose Dapper Fox Design, you won't be disappointed. I look forward to hiring Ali again in the future as the design needs for my business continue to expand."

- Devon Dennis, Minneapolis MN


MIRANDA WEBB COACHING | branding + website design

Miranda Webb is a business coach, writer, and speaker based in Kelowna, BC. She helps people get on course to achieve big goals in ways that entirely transforms their business approach, organization and strategy. When I talked to Miranda about her target audience and how she wanted her business to be perceived, she wanted to make sure it came across as professional yet imaginative and creative. We wanted to give it a gender-neutral feel without being overly feminine and include visual details that reflect her philosophies and business approach. So we set out to create a brand that would do just that...

 
Miranda Webb Life and Business Coaching Modern Earthy Arrow Logo and Brand Design
 
 

MOOD BOARD

We started the project off with the mood board and color palette. Focusing on neutrals to create a very professional, yet earthy sense, we added a touch of gold texture to the palette to help give it a pop of warmth and excitement. Miranda is inspired by the eagle and its symbolism of courage and looking ahead. She also wanted to make sure we included arrow imagery as a possible direction in the logo or brand accents. I love this idea because arrows are a symbol that are often thought to represent courage as one moves forward. They are also a powerful sign of movement / direction, which is exactly what Miranda offers to her business clients.

 
Mood Board and Color Palette Gold Navy Grey Miranda Webb Life and Business Coaching Modern Earthy Arrow Logo and Brand Design
 

Photo Credits: You Got This | Eagle | Barn | Arrows | PlantFeathers

 

LOGO DESIGN + BRANDING BOARD

The Miranda Webb brand consists of three logo designs, with the primary logo as the main design featuring the arrows. We included a secondary logo design that is text-based for use when the arrow graphic isn't suitable for the design space. Also included in the brand is a sub mark logo which is a stamp-style logo mark that can be used on its own, or in conjunction with the primary / secondary logo design. This is a great option to use for watermarking images for social media, and using it to reinforce the brand. We were able to use this sub mark design on some of the stickers that we created so that when Miranda sends out client mail, she can add a professional touch by using the stickers!

 
Miranda Webb Coaching Business Coach Logo and Brand Design - Arrow, Gold, Grey Color Scheme Modern Logo Design
Miranda Webb Business Cards, Flyer Design, Sticker Design using Script Font Design Examples
 

SQUARESPACE WEBSITE DESIGN

Miranda's website was created on the Squarespace platform to help her maintain the site with ease going forward. We utilized large banner images, and strategically placed gold accents to help draw attention to the different offerings. Miranda has a lot of content on her site, so we wanted to make sure it was extremely easy to access and navigate. We highlighted the call to action in the navigation up top by creating a button for the "Book a Session" option. The sales page design helps allow the reader to quickly digest the different programs that Miranda offers and determine which one is right for them. I love the way the imagery and aesthetic came out on Miranda's site and brand, so make sure you check it out at MirandaWebb.com!

Miranda Webb Squarespace Website for Business Coaching - Modern, Full Banner Forest Imagery with Gold, Greys and Neutral Color palette
 

 
About Miranda, Business Warrior and Mindset Coach Website Design
 

 
Audio Course on Squarespace Website for Business Coaches by Dapper Fox
 

MIRANDA'S FEEDBACK ON THE PROJECT

Miranda Webb Testimonial

“Ali Wright is a GENIUS! I consider her a rare talent with a unique combination of wisdom, speed, and warmth. The rebranding process she walked me through to launch my new products and services brought creative clarity and delivered an authentic platform to achieve my business goals in a fraction of the time. She’s fiercely effective at getting what could take 12 months done in 4 weeks. If you want an authentic brand that aligns your vision, purpose, and goals - work with Ali! Her unique blend of creativity and efficiency will help you attract customers quickly and you’ll love the structured workflow she provides to keep your project on track.” 

- Miranda Webb
Strategic Advisor & Business Coach
Kelowna, British Columbia


INDIGO RESEARCH | branding + website design

Hannah Knight is a professional researcher in Florida who helps small businesses, executives and start ups to get the research they need for their business. When she contacted me for a brand and website design, she knew she wanted something smart and savvy, but also that included a hint of her personality. With a target market of business executives that are mostly male, but also includes some females, she wanted to ensure we created a brand that wasn't too feminine. Hannah wanted to make sure we gave it a little hint of magic too, so we struck a nice balance with this professional brand design.

 
New Brand Design: Indigo Research - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, modern, high end logo | www.dapperfoxdesign.com
 
 
 

FINAL LOGO + BRAND BOARD

Logo and Branding Board for Indigo Research - Dapper Fox Design | logo concepts | logo design, logo, designer, brand designer, corporate, clean, minimalist, blue, business card | www.dapperfoxdesign.com
 
 

SQUARESPACE WEBSITE DESIGN

Hannah's website was created on the Squarespace platform and features a clean, minimalist, no-nonsense approach. We made sure to keep the information straight forward, and give clear calls to action on the home page and throughout the site. Making it easy to get in touch with Hannah was number one priority, as many of her clients aren't as savvy with technology. So we wanted to make sure the site design was super clear and easy to understand as well. I love the way this professional, business-oriented brand and website turned out- sharp with a bit of personality too. Make sure you check out Hannah's new site here!

Squarespace Website Design - Indigo Research Florida Squarespace Website Design and Branding by Dapper Fox Design
 

 
Squarespace Website Design - Business Research for Entrepreneurs and Business Executive - Minimalist squarespace Website Design and Branding by Dapper Fox Design
 

 
Business Research Brand and Website Design - Minimalist, Modern, Squarespace Designer for Florida
 

HANNAH'S FEEDBACK ON THE PROJECT

Hannah Indigo Research

"As a meticulous researcher, I wanted to make sure I found the best possible option for creating my brand and website design. When I came across Ali’s portfolio, I knew I didn’t need to look any further. Her talent is undeniable! Ali is professional, yet friendly and I felt comfortable working with her through the whole process.

With all of the positive feedback I have received from my website and logo, I feel very confident about presenting my services to people because I am truly proud of my brand image. My investment in a Branding + Website Design package has already paid for itself because it has attracted new clients. Ali did everything to make sure she understood what my vision was for my brand. Even the process she uses to get a sense of my goals was unique and creative. This process helped solidify what I wanted to accomplish in my brand by having me feel out a questionnaire. I had an idea of what I wanted, but she took my choppy ideas and brought my vision to life. The results were a professional, yet beautiful brand and image, exactly what I wanted.

Throughout this process, I have been extremely impressed with Ali’s attention to detail. She truly cares about delivering a top notch product and made sure I was satisfied and happy with my completed project. I will definitely hire her in the future for all of my design needs. Thank you Ali!"