HI THERE!

I'm Ali Wright, a website designer and brand stylist based in Park City, Utah.

I help business owners and entrepreneurs in the U.S. and around the world to stand out from the crowd. Design is my passion, and I work to continually infuse that passion into the brands and sites I create.

10 YEARS + COUNTING…

HOW IT ALL BEGAN

That's me, circa 1992, getting into the “entrepreneurial spirit” and selling rocks in the front yard.

The Early Years

Since the age of 5, I’ve been determined to find a niche in the entrepreneurial world. My first job was selling rocks with my brother in the front yard. Although that venture didn't turn out to be the most lucrative gig, I didn't give up on my little piece of the 'American Dream.'

My childhood was filled with finding other ways to start a business, from a summer camp for kids that I created when I was 12 years old, which I called “Crafties,” to teaching art lessons (mostly painting) to other kids.

My first shot at design at age 14 was selling homemade greeting cards door-to-door out of a “lookbook” binder of designs I had created. I remember spending hours in my bedroom fulfilling orders— cutting out shapes and gluing the cards together, looking like a glitter bomb had exploded around me and loving every minute of it.

Dapper Fox Design Brand and Website Designer Park City Utah

As I got older, despite years of resisting the artistic route (believing that being a “starving artist” was the only way), I found that all paths kept leading back to art and design. After years of schooling, I found I had a knack for branding and website design and decided to go for it.

I started my career working as a brand and marketing manager for a company in Park City, UT that owned 9 unique and distinctive brands. During my years in the corporate world, I gained invaluable experience and insights into what makes a solid brand.

I started taking on extra graphic design side gigs to build my experience and portfolio. As the workload grew past what I could squeeze into nights and weekends, I realized it was time to take Dapper Fox Design full time.

Website Designer for Squarespace in Park City, Utah

Dapper Fox Was Born

Dapper Fox Design was started in 2013, and I haven’t looked back since. Working as a brand and website designer is the perfect creative outlet that allows me to constantly bring new ideas to life.

I work with clients from all over the world (11 countries and counting!) and across a wide variety of domains. After designing over 250+ brands, one thing stays the same— my drive to create a memorable brand unique to you, that speaks directly to your ideal client.

As a small business owner and entrepreneur myself, I understand the need for design to be more than just “pretty”... it needs to be functional as well. Within every aspect of my work, I strive to achieve this balance. Throughout my entire branding or website design process, we’ll collaborate one-on-one to create a conscious, brilliant brand you’ll love.

Behind the Scenes

I’m a mountain girl at heart, so when I’m not in the office, you can find me hiking or snowshoeing the beautiful trails around Park City, Utah.

My newly-discovered ceramics passion keeps me busy at the wheel, along with my other hobbies including painting (watercolor, oil, acrylic), taking photos of my adorable pup, and preparing a fresh batch of kimchi.

Some call me the “Plant Lady,” a moniker that might totally be justified given the quantity of my houseplants, totaling 60+ and growing… minus the occasional casualty, of course.

I'm also obsessed with succulents (yes, those cute little juicy plants) and gardening/homesteading, so if you follow me on Pinterest, be prepared for succulent overload!

MY PHILOSOPHY

Business for Good.

I believe my professional work is a reflection of my values. I am so lucky to be able to work with some of the BEST clients who share my philosophy of making the world a better place through conscious business.

Brand Designer Values

Be The Good

Business can be a force for good, empowering individuals and society. I aim to elevate brands that are creating the positive change we all wish to see in the world.

Custom and Creative Websites and Branding

Creatively Unique

In a massive, interconnected world, I strive to uncover and embrace what makes us each unique, while understanding we’re all part of this human experience together.

Meaningful Brand Design

More Meaningful

In a world of “more, bigger, faster,” I believe in stepping back and drilling down to the essence of what really matters. Sometimes, less is more.

Stay Curious

Life is full of incredible opportunities for learning and growth. Passion is infectious; I love learning from each of the business owners that I have the opportunity to work with.

We might be a good design match if…

Websites for Small Business Owners

You’re a small business owner or entrepreneur looking to launch a new business and want a beautiful brand and/or website that speaks directly to your ideal client.

You’re an established business wanting to update your brand and website to better reach your target audience and more accurately reflect a professional brand.

The Best brand designer for small business

You’ve been let down by other designers in the past, finding it difficult to communicate or arrive at a quality design. With me, you’ll be taken care of every step of the way.

Let’s bring your brand to life.