SERVICES

Logo & Brand Design
Marketing Materials
Printed Collateral
Social Media Material
Website Design

BUSINESS NICHE

Life + Boundaries Coach

BRAND
MOOD +
AESTHETIC

Photo Credits
symbol | purple | soup | moon | sticks | forest | l'impro | book

CLIENT + PROJECT BRIEF

Randi Buckley is a passionate coach who helps women find their truth. She has several signature offerings, from her Viking Woman Workshop, to the Healthy Boundaries for Kind People program.

Randi has a knack for helping others in a soulful, authentic way with her self-study and one-on-on offerings. When she first approached me about a brand refresh, I immediately connected with the vibe and aesthetic that she embodies.

Randi had a few objectives on her list to accomplish with the rebrand. She wanted to create a brand that would combine her love of nature and mystique with a feeling of warmth, truth and kindness.

This is one of my favorite projects that wrapped up the year, and I'm so excited to share it with you all!

About the Color Palette

I created the mood board and color palette to achieve these different attributes, with purple hues that appeal to her primary audience (women), and rich golds to add depth and warmth. I also chose to include some nordic symbols with the intention on using them as inspiration to create a logo with deeper meaning for Randi. I also love how this concept went along with one of her signature offerings, the Viking Woman Workshop (Randi is such an expert on this that she even consulted for the History Channel's hit show, Vikings!).

BRAND ADJECTIVES

  • Rich

  • Deep

  • Authentic

  • Truthful

  • Warm

  • Connective

  • Nature-Inspired

  • Mystical

LOGO
DESIGNS

LOGO OVERVIEW

Having lived in Norway, and as the assistant dean of 'Skogfjorden' (the Norwegian Language Village), Randi is heavily influenced by this special part of the world and its culture.

Her Viking Woman Workshop includes much of the Norse symbology, so I knew I wanted to explore these symbols to serve as inspiration for her logo design.

When I was brainstorming and drawing out ideas for the logo, I had one of those classic 'ah- hah!' moments when I realized that Randi's initials, RB, look exactly like the Viking symbol for peace (when the R is turned backwards). I'm so glad Randi chose this design, since it has such a powerful deeper meaning.

MARKETING
MATERIALS

FOR THIS BRAND, WE CHOSE:

  • Business Cards

  • Thank You Card + Stationary

  • Custom Drawn Posters, Stickers and Merchandise

  • Social Media Graphics

  • Blog Post Graphic Templates

WEBSITE
DESIGN

A COMPLETELY CUSTOM DESIGN

Randi's old site was on the Wordpress platform, and she wanted something that was easier to manage, and less of a headache. We decided to go with Squarespace for her new website, and imported her old blog posts over. We created a unique site for Randi by utilizing rich graphics, textures and elements that makes it feel completely custom. I absolutely love the end result and the way everything came together to create a warm, inviting feeling with loads of character. Don't forget to check out Randi's brand new website, and her incredible coaching work too!

Nothing beats the real deal.

KIND WORDS

FROM THE CLIENT

RANDI BUCKLEY

COACH + TEACHER
CALIFORNIA

“Here's my bottom line: Working with Ali has been nothing short of a delight, a relief, and a revelation. Really.”

After checking out some seriously talented designers, I knew Ali was the one. In showing me her first ideas for the mood board, this knowing was validated in a ‘knocked-it-out-of-the-park’ way.  That continued every step of the way from her design work, professionalism, and her very essence.  

It is quite something for someone to ‘get’ you and your work and articulate that through their design and craft— it's the very act of being seen for who you are. I feel Ali parlayed the breadth and body of my work in stunning ways that I would never have conceived on my own. I will always be grateful for the care she put into my website, the interpretation and integration of my ideas, thoughts, and the spaces where I had no idea what I wanted, I just knew what I liked.  

The immediate, and continued feedback, I hear about my site is that my designer ‘nailed it.’ There are lots of ‘oohhs and ahhhs’ and I am happy to report, a huge uptick in sales and inquiries. There was not one moment in this project that I did not feel she was attuned to and concerned about my needs as a client and the site as a whole. It has been a privilege to work with her.

And here's probably the greatest testament to her artistry— the logo she created for me? It will be my first tattoo."

Let’s create your dream brand.